Banja Luka, 2025 — We are proud to announce the official launch of NUI Sports Agency, a professional sports management and marketing agency headquartered in Banja Luka.
NUI Sports Agency was founded with a clear mission: to support the growth and success of athletes, clubs, and sports organizations through strategic management, marketing innovation, and partnership development.
“Empowering ideas since day one is our mission and focus for the foreseeable future,” said the NUI team. “Our goal is to provide the structure, strategy, and visibility needed to help that potential — individual or team — thrive.”
The agency brings together experts in sports marketing, event management, sponsorship activation, and athlete representation, offering a comprehensive approach to sports business.
By combining local insight with international standards, NUI aims to elevate the regional sports industry and create meaningful opportunities for athletes and organizations across the Balkans and beyond.
As we begin this exciting journey, we remain committed to building strong partnerships, delivering measurable results, and contributing to the professionalization of sports management in our region.